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The Student Newspaper of DePaul University

The DePaulia

The Student Newspaper of DePaul University

The DePaulia

The Student Newspaper of DePaul University

The DePaulia

DePaul Adventors explore millennial generation’s brand choices

DePaul Adventors, an advertising group on campus, is researching and planning an event to showcase the brand choices of DePaul students.

The group is gathering information about the brand choices students make; regarding everything from clothing to pens. After the survey is completed, pictures will be taken of the students apartment, highlighting the information provided. All personal details, including name, will be kept private.

The VP of special events for the group, Michael Fox, senior public relations/ advertising major, said he is interested to see what the information reveals about the millennial generation. The majority know what brand of clothing they prefer, and even that their tape is ‘scotch,’ but other decisions tend to slip through the cracks of our conscious. The survey, according to Michael Fox, “puts it all into perspective and creates brand awareness.”

The Adventors admit that asking strangers for permission to take pictures of their room can been slightly awkward. To deter from this, and encourage more DePaul students to participate, there will be a raffle for a chance to win one-of-two $100 Best Buy gift cards.

On May 23 and 24 there will be an exhibit in the Loop campus to display the results of the surveys. The exact details are still being worked out, but there will be a number of displays that showcase the differences, or similarities in brand choices amongst different groups.

President of the Adventors, Monica Ray, senior public relations/advertising major, explained that specifics cannot be worked out until all of the information has been gathered. She explained that there has been no predetermined notion of what the information is supposed to say, “whatever results we find are going to be generated,”

Representatives from advertising agencies around the city have been specially invited to attend the first night of the event. The response, according to faculty advisor for the group, Dan Windels, has been “absolutely tremendous.”

According to Windels, the project was formed around the question, “what strength could we leverage that agencies would be interested about?” Young adults in college are a prized group for advertising companies, and DePaul’s diverse student body allows information pertaining to a vast spectrum of people to be gathered at once.

Ray hoped that the event will provide an opportunity for students in the relatively new communication school at DePaul to showcase their talents and drive. “We’re in the heart of the city so there is no reason why we cant be awesome.”

Those interested in completing a survey or joining the project can email the DePaul Adventors at [email protected] or go to their Facebook page.

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