Apple Archives - The DePaulia

AirPods: how Apple masks the environmental cost of comfort

Hifza Ayaz • March 27, 2020

In 2016, Apple released AirPods, or Bluetooth earbuds facilitating consumers’ convenience of listening to music without being tethered to phones. AirPods signify comfort and discern those who have the...

‘Apple TV+’ launch elicits lukewarm reviews

Luke Murphy • November 18, 2019

In an entertainment world dominated by Netflix, Hulu, Amazon Video and HBO, tech giant Apple made its first foray into the streaming wars earlier this month, when Apple TV+ launched Nov. 2 to lukewarm...

The air of success: How AirPods invaded the eardrums – and wallets – of consumers

Luc Fougere • February 25, 2019

There has been a new wave sweeping over young music listeners: Apple Airpods. Airpods have been the subject of many internet memes which imply, jokingly, that by wearing a pair of AirPods, you’re...

Chicago artist Saba teams up with Apple

Sabrina Miresse • October 16, 2017

Chicago musician, Saba, recently had his lyrics artistically showcased on and around the new Apple store on Michigan Avenue. This store opens Oct. 20 and will offer Today at Apple courses. The Chicago...

New music technology, old nostalgia: Older music technologies see huge revival

Ceriden Sablik • January 25, 2015

It’s no secret we pride ourselves in obtaining the newest technology. In its first week, Apple reached $10 million in sales for its new iPhone 6 and iPhone 6 plus as eager customers flocked to stores...

Is Apple Inc. the next Big Brother?

Zoe Krey • September 22, 2014

Thirty years ago during the 1984 Super Bowl, Apple Inc. aired their iconic commercial introducing Macintosh. Resembling George Orwell’s dystopian society, the commercial featured an audience captivated...