DePaul Adventors, an advertising group on campus, is researching and planning an event to showcase the brand choices of DePaul students.
The group is gathering information about the brand choices students make; regarding everything from clothing to pens. After the survey is completed, pictures will be taken of the students apartment, highlighting the information provided. All personal details, including name, will be kept private.
The VP of special events for the group, Michael Fox, senior public relations/ advertising major, said he is interested to see what the information reveals about the millennial generation. The majority know what brand of clothing they prefer, and even that their tape is ‘scotch,’ but other decisions tend to slip through the cracks of our conscious. The survey, according to Michael Fox, “puts it all into perspective and creates brand tremendous.”
According to Windels, the project was formed around the question, “what strength could we leverage that agencies would be interested about?” Young adults in college are a prized group for advertising companies, and DePaul’s diverse student body allows information pertaining to a vast spectrum of people to be gathered at once.
Ray hoped that the event will provide an opportunity for students in the relatively new communication school at DePaul to showcase their talents and drive. “We’re in the heart of the city so there is no reason why we cant be awesome.”
Those interested in completing a survey or joining the project can email the DePaul Adventors at DePaulAdventors@gmail.com or go to their Facebook page.