It’s a Victoria Secret brand. It’s Elle Woods’ trademark. It’s almost the name of a pop star, but now, it’s Vera Wang’s latest wedding dress color.
Four shades of pink will be walking down the aisle for the Fall 2014 bridal season.
Described by the Huffington Post as petal, rose, coral and peony, these brightly colored gowns stray far from the pastel pinks and champagnes that the “alternative” or “modern” bride could select at today’s bridal boutique.
Vera Wang’s innovative style not only reflects her marquee clientele including Chelsea Clinton, Victoria Beckham, Jennifer Lopez and Kate Hudson, but it is also the reason why she broke into the bridal business.
Disappointed with the bridal gowns selection when planning her wedding to Arthur Becker in 1989 (from whom she is now separated), Vera Wang designed her own elaborate gown that cost $10,000 according to The Biography Channel website.
A year later, she opened her first bridal boutique in the Carlyle Hotel located on New York City’s Madison Avenue. Now, the 23-year-old brand that incorporates everything from perfume to daywear is a billion dollar per year industry.
From her black and tan wedding dresses in her Fall 2012 line to her red gowns designed for Spring 2013, Wang uses color to stand out from a bridal world gone white.
“(I) try to bring an edginess to a traditional business,” Wang said in a Business of Fashion interview.
Today Style credits Wang’s new line collection as just another way for brides to express themselves on their wedding day, but not all are excited with this fashion forward trend.
DePaul freshman Anna Kochakian deemed the dresses