In 2004, a small band from Canada released an album called “Funeral” on Merge Records. Now, nearly a decade later, Arcade Fire has debuted a new single entitled “Reflektor” off their new album due in stores Oct. 29.
The song, which was released Sept. 9 and features David Bowie, begins with the hauntingly hollow lyrics, “Trapped in a prism, in a prism of light/ Alone in the darkness, darkness of white,” sung by Win Butler, lead singer of the acclaimed band. The album, also entitled “Reflektor,” nevertheless, but is redesigned by producer James Murphy of LCD Soundsystem fame. “Suburbs,” released in 2010, had less synths on songs, or when it was used, it was controlled in such a way that the effect was merely to support the overarching instrumentation. “Reflektor” will be a foray into something the band hasn’t focused on often. The merge of their alternative roots with a “new” genre may signify where Arcade Fire intends to continue to go after the album’s release. The hiatus allowed them time to reflect, record and experiment.
Arcade Fire recorded so much music during their time off that “Reflektor” will be a double album. The musical styling of the album was influenced by the band’s downtime in Jamaica and Haiti.
When Butler reflected on the origins of the new album on Zane Lowe’s BBC Radio One show, he equated it to a “mash-up of Studio 54 and Haitian voodoo music.”
Even with the new style, the song has received rave reviews, with praise coming from music blogs like Pitchfork, Stereogum and NPR. The guerrilla campaign, along with an interactive video, used to promote the single and subsequently the album, generated an enthusiasm that garnered a buzz greater than the pre-release period for their previous albums.
The video, which works best on Google Chrome, syncs with viewers’ mobile devices and webcams. It portrays a woman’s journey between two worlds as well as her interactions with holographs that show viewers their own reflections.
“Reflektor” doesn’t premiere for another month or so, but the consensus seems to be that Arcade Fire’s merging of old ideas with new ambition will lead to success. They’ve re-engaged fans who have been otherwise entertained and broken out of the mold. Whether the album will act as a reflector, connector or resurrector is purely up to the listener, but the song itself beautifully sets up a new path for a band loved for a genre far different.