The DePaulia

Many of the models in ‘Here, We Do’ campaign aren’t students

Many of the models in ‘Here, We Do’ campaign aren’t students

Adam Webb, Contributing Writer

November 5, 2018

In April, DePaul University launched its ‘Here, We Do’ campaign in an effort to highlight the accomplishments and talents of the student body. On the enormous banner right outside of the DePaul Center, two people are posed in DePaul gear with the words “Where work meets ethic” plastered next...

Growing number of Latinos lead to evolving marketing techniques

As of 2016 the Latino population is at 57.5 million in the United States. By 2050 it is projected to reach 119 million. (Victoria Williamson/The DePaulia)

Yazmin Dominguez

October 16, 2017

For the first time, DePaul’s College of Communication in conjunction with the Office of Global Engagement presented the Latino Media and Communication Series. The inaugural event titled “Engaging the Latinx Community with Dr. Sindy Chapa” was hosted on Monday, Oct. 9 at DePaul’s Loop campus. ...

DePaul basketball’s marketing strategy: Let Leitao be Leitao

An advertisement on the Fullerton parking garage with DePaul’s aggressive new slogan for the spring.  (Josh Leff / The DePaulia)

Ben Gartland

May 10, 2015

Passengers on the Brown and Red lines passing the Fullerton stop on the CTA can look out their windows and see a large advertisment adorning a parking garage featuring new DePaul men’s basketball coach Dave Leitao. The dramatic poster features a simple slogan that resonates the message from the original press conference after ...

DePaul’s marketing boosts annual enrollment

Deanna Shilkus

October 12, 2014

To keep the enrollment up, DePaul’s Enrollment Management and Marketing office has devised a plan it thinks sets them apart from the other city universities.  Read More »...

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