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The Student Newspaper of DePaul University

The DePaulia

The Student Newspaper of DePaul University

The DePaulia

The Student Newspaper of DePaul University

The DePaulia

Choc Choc, owned by Leah Kim and managed by Ella Quijas, sits in Chicago’s Lakeview neighborhood on Friday, May 3, 2024. The store’s name means “well-moisturized skin” in Korean.

Korean beauty store expanding, as K-Pop craze grows in Chicago

Olivia Waletzke, Contributing Writer May 26, 2024

Korean beauty, or simply known as “K-beauty,” is a skincare concept originating in Korea that emphasizes hydrating and brightening the skin. As the “clean girl aesthetic” and natural makeup have...

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