Designer collaborations with retailers aren’t a new trend with Missoni, Lanvin, and Versace all joining the club in the past year, but the newest collaboration, Jason Wu for Target, is sure to send fashionistas rushing to Target locations and Target.com on Feb. 5.
The Jason Wu for Target collection is a mix of trendy pieces like peter pan collars mixed with classic a-line silhouettes to flatter any body type.
Dresses adorned with belts and sheer elements in both dresses and blouses are reminiscent of Wu’s Spring/Summer 2012 runway collection.
The 53-piece collection is filled with nautical colors mixed-in with mustards and blacks. Wu has also incorporated Milu into some of the designs—a playful black cat that can be seen on select pieces as well as Target’s marketing campaign.
The Milu tote is a fun alternative to carry your books to class in.
Wu rose to fame after designing First Lady Michelle Obama’s inaugural ball gown in 2009 and has since been a red carpet staple for celebrities like Emma Stone, Natalie Portman and Michelle Williams.
Jason Wu for Target is friendly for even a college student’s budget. All dresses run for $59.99 or less while accessories won’t set you back more than $49.99.
Sophomore Arianna Panzarino, 20, is very excited for the line to hit stores.
“Michelle Williams is always in Jason Wu and I love her style,” says the fashion-savvy CS Magazine intern. “I’m definitely going to pick up the navy a-line dress with the red trim.”
Target is no newcomer to major designer collaborations. When Missoni for Target debuted last September, shoppers frantically grabbed any pieces they could get their hands on in-store, and online, crashing Target’s website.
“Just in case this line sells out as quickly as Missoni for Target did, I’ll probably be on the Internet as soon as it is released,” Panzarino says.
Want to nab your own designer duds with change to spare?
Be ready to shop Target online or either Chicago Target location at 2656 N. Elston Ave. or 1154 S. Clark St. on Sunday, Feb. 5.
Shop quickly—Jason Wu for Target will only be available through March 6.
