The DePaulia

$4.5 million price tag on Super Bowl commercials

Actress Betty White's appearance in a Snickers commercial during the 2010 Super Bowl helped to revive her long career. (Tribune News Service)

Jenna Duddleston

January 25, 2015

What is it about Super Bowl commercials that make us want to watch three-minute advertisements? Do we watch them to make us laugh like the famous Doritos commercials do? Do we watch them because of their emotional appeal as seen in the Budweiser Puppy Love commercial? Or, do we watch them to make us feel like proud Americans as the Chevy “G...

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