AirPods: how Apple masks the environmental cost of comfort
Hifza Ayaz, Contributing Writer
March 27, 2020
In 2016, Apple released AirPods, or Bluetooth earbuds facilitating consumers’ convenience of listening to music without being tethered to phones. AirPods signify comfort and discern those who have the means of purchasing the sentiment it cultivates. The public initially showed contempt, but sa...
‘Apple TV+’ launch elicits lukewarm reviews
Luke Murphy, Contributing Writer
November 18, 2019
In an entertainment world dominated by Netflix, Hulu, Amazon Video and HBO, tech giant Apple made its first foray into the streaming wars earlier this month, when Apple TV+ launched Nov. 2 to lukewarm reviews. The service, which carries a price tag of $4.99 a month (unless you purchase a piece of Apple h...
The air of success: How AirPods invaded the eardrums – and wallets – of consumers
Luc Fougere, Contributing Writer
February 25, 2019
There has been a new wave sweeping over young music listeners: Apple Airpods. Airpods have been the subject of many internet memes which imply, jokingly, that by wearing a pair of AirPods, you’re social and economic status instantly skyrockets. AirPods inspired a a trend of knock-off lookalikes and expensive luxury versions, like the $9...
Chicago artist Saba teams up with Apple
Sabrina Miresse
October 16, 2017
Chicago musician, Saba, recently had his lyrics artistically showcased on and around the new Apple store on Michigan Avenue. This store opens Oct. 20 and will offer Today at Apple courses. The Chicago Riverfront display is open to the public as the construction of the new building is underway. Read More &r...
New music technology, old nostalgia: Older music technologies see huge revival
Ceriden Sablik
January 25, 2015
It’s no secret we pride ourselves in obtaining the newest technology. In its first week, Apple reached $10 million in sales for its new iPhone 6 and iPhone 6 plus as eager customers flocked to stores to get the newest update in the iPhone series. Despite the large amount of new and advanced music technol...
Is Apple Inc. the next Big Brother?
Zoe Krey
September 22, 2014
Thirty years ago during the 1984 Super Bowl, Apple Inc. aired their iconic commercial introducing Macintosh. Resembling George Orwell’s dystopian society, the commercial featured an audience captivated by a screen with a man talking on it, presumably the all-seeing and all-knowing Big Brother. A...
